Session Description & Speakers

Find the list of conference sessions below. We frequently adding more. Come back and check for updates.

Building our Customer Community and Driving 2009 Success with CQ5

Erik Hansen, CEO at Day Software

2009 has been an exciting year for Day with our ground-breaking CQ5 platform serving as a catalyst for our customers and partners to drive Web 2.0 business initiatives and online marketing success.  This year, Day has emerged as a new leader in WCM and has built a strong, growing global organization to support our global customer and partner community.  We have seen great success this year working closely with our community taking CQ5 to market, and look forward to strong 2010 as we continue to build momentum and drive the shift to Web 2.0 with our upcoming CQ 5.3 release.

Igniting business initiatives: Innovating our Community with CQ5

Kevin Cochrane, CMO at Day Software

Investing in the online channel has become a business imperative in 2009 for organizations to engage their customer audiences and drive new growth at lower marketing expense and IT cost.  Now, with our latest advancements in CQ5, Day empowers Marketing and IT to deliver new online success with ground-breaking enhancements to power Web 2.0 initiatives.

Igniting Version 5.3 of CQ5: What's New and Roadmap

David Nuescheler, CTO at Day Software

Our customers are our compass, and the past year of CQ5 deployments has brought great learnings to Day from our worldwide community to advance new capabilities in our CQ5 platform for online marketing and IT effectiveness.  CQ 5.3 brings innovative new capabilities for Marketing Site owners and Authors - and enables exciting new options to improve your CQ5 initiatives with new Cloud-hosted development and deployment options.  Join us for this first ever unveiling of Day's Top Ten CQ 5.3 enhancements - a sneak peek of our upcoming December release exclusively for our Day Ignite 2009 customers and sponsors.

How Digital Asset Management leads to more attractive Websites

Lars Trieloff, Product Manager at Day Software

In the Battle for higher conversion rates, more visits and revenue the new king is still the old: content. Yet the definition of attractive content has changed dramatically and poses challenges for organizations looking to streamline their web production and increase marketing effectiveness. Learn how digital asset management integrated into web content management can help increasing time to market, increasing the attractiveness of your web properties using high-quality images, audio, video and rich media and how CQ5 turns your digital assets into a profit center on the web.

Incorporating Microsoft Sharepoint into your Web 2.0 Initiatives

Greg Klebus, Product Manager at Day Software

Microsoft Sharepoint is a reality in most organizations for internal collaboration on business documents.  Yet, as a platform for ECM and building new Web 2.0 customer experiences, companies turns to products like CQ5 to meet their broader content management needs.  As organizations look to simplify their IT portfolio and reuse content across different channels, how can source documents in Sharepoint be leveraging for Web?  Learn how to get the most of Day's virtual content repository with Day's latest Sharepoint Connector to enable easy drag-and-drop publishing of business documents to the Web with CQ5.

Making the Most of CQ5 Social Collaboration and Analytics for Greater Online Marketing Effectiveness

Lars Trieloff, Product Manager at Day Software

Crowd sourcing is an effective means of building awareness of your site, generating interest, and driving conversions for increased sales, registrations, or downloads.   Maximizing the effectiveness of your online efforts requires building an engaging customer experience through the creation of online communities that can be leveraged for peer reviews, recommendations, and affinity group marketing ("others like you also bought this").  Combined with CQ 5.3's new Social Analytics, integrating Social Collaboration into your CQ5- powered Web 2.0 presence can increase your site traffic and dramatically improve your online campaign results.

Increasing Site Responsiveness and Scalability while Lowering Costs with CQ5 Cloud Deployment

Cédric Hüsler, Director Product Marketing at Day Software

The Law of Unintended Consequences is oftentimes the governing constraint of successful Web 2.0 campaigns.  Rich community functionality and viral social media campaigns can lead to frequent and unanticipated spikes in traffic that decrease overall site responsiveness with negative effects on user experience and IT operational costs.  With CQ 5.3's new Cloud Deployment support, online marketing can eliminate unintended consequences with on-demand scalability to ensure peak performance as your Web 2.0 campaigns drive spikes in traffic.  A compelling user experience should mean greater online success - and can with rapid start-up and tear-down of new CQ5 capacity in the Amazon Cloud.

Lowering IT Costs with a Standards-based Platform for Web 2.0 Initiatives: A Deep Dive into JCR 2.0

Greg Klebus, Product Manager at Day Software

The successor to JSR-170, JSR-283 continues the content management industry's drive to a standardized platform for building and hosting new Web 2.0 applications.  Now an approved standard, JCR 2.0 is purpose-built for the rich services that IT developers are looking to leverage for content-enabling their web applications.  In this session, we'll take a deep-dive into JCR 2.0 and how Day's commercial JCR, CRX, leverages JSR-283 to enable IT to support new Web 2.0 marketing initiatives with lower operational costs.

IT Agility: Rapid Application Development and Testing in the Cloud with CQ5 Online IDE

Gerd Handke, Product Manager at Day Software

Driving towards an agile development methodology for greater IT responsiveness to the business requires new tools and environments to support rapid application development, testing, and rollout.  Traditional methods of creating new content applications and preparing for production use fall short of enabling IT agility and typically are associated with lengthy, costly QA and test cycles.  With CQ 5.3's ground-breaking Online IDE and cloud-hosted application development and test, IT can run forward with more initiatives more quickly while achieving cost savings and greater overall quality.  In this session, we'll take a Deep Dive into our new, agile development environment for CQ5 / JCR-based web applications - it has to be seen to be believed.