Gartner
Toby Bell, VP of Research, Gartner
Gartner's VP of Research, Toby Bell, joins the conversation at Day Ignite Chicago 2010 to share his insights and research around Web and mobile channel solutions and success measurements.
Speakers
Your customer today demands a holistic, engaging, multi-channel customer experience. Learn how your peers are enhancing Marketing and IT Agility with CQ5 and CRX. Day speakers will also share their insights and further details on CQ5, CRX and PackageShare.
For the detailed overall agenda, click here
Keynote Speakers
Hyatt Hotels: A Vision for E-Commerce and Online Travel Innovation
Bill Bernahl, Vice President, E-Commerce, Hyatt
Consumers and enterprises want online channels to be highly efficient but few companies have a vision and plan to reach those goals. Hyatt understands how customer experience across all channels builds brand preference and ultimately, revenue. Join to see what worked well for Hyatt and what would change in a roll out.
CRX As A Solution For Complex Content Sharing and Distribution Needs
Warren L. Habib, SVP, Digital Platform Development, MTV
Modern media companies must adapt to new consumption patterns by their audiences and can no longer count on only making content available through a single channel. This presentation will address how MTV Networks leveraged Day Software's CRX as a solution for unifying its disparate content management platforms and addressing the needs for being able to distribute the same content through multiple channels.
2011 and Beyond - 5 Strategies for Survival in the Digital Media World
Geoff Reiss, Digital Media Thought Leader
Publishers face an unprecedented array of choices and pressures as they look for their investments in digital businesses to translate into meaningful profits. In the midst of continuing change in the sector, the most successful leaders will apply new thinking to both the pursuit of revenue and cost management. “2011 and Beyond” will discuss five key methods of aligning product and revenue strategies against the backdrop of ever-increasing pressure to manage expenses.
A Digital Transformation: How Metra Evolved Its Online Presence
Kevin Ellenwood, Director, Acquity Group
Learn how Metra's legacy site was transformed into a robust, scalable, eCommerce-enabled digital destination that targets the needs of customers. We will focus on multi-channel, personalization and mobile, eCommerce Integration, email and social media as well as real-time notification integration across multiple web experiences.
Using the Nolte&Lauth Customer Experience Engine To Boost Your Global CQ5 Multi-Brand Platform
Kai Mueller, Director of Digital Experience, Nolte and Lauth
What if you develop an outstanding Brand Design Systematics offering highest flexibility for brand design and individual market needs? The result: A state-of-the-art CQ5 master template mechanism that minimize technical complexity, keep maintenance affordable and scale with future requirements on the brand roadmap (new brands, data-driven content, PIM integration).
Agile Marketing
Oliver Padiou, COO, Valtech
The world is accelerating. Proposing the right product or service to the right person in the right context at the right time is key to secure competitive advantage and requires an agile Marketing organization. Real-time one-to-one marketing is finally becoming reality thanks to new technologies and methodologies that allow a Marketing organization to become agile and swiftly leverage the online channel to ensure a highly personalized Web 2.0 customer experience.
Featured Track Sessions
Business Track
Cross Community Campaigns with CQ5
Combine Social Media with Social Communities in CQ5 to open additional channels for your marketing campaigns and increase targeting accuracy, conversion and profit.
Lars Trieloff, Product Manager, Day Software
Technical Track
A Tough Day In The Cloud
What do you do when your website suddenly experiences 1000 times more traffic than usual? How can you handle the challenges in scaling cloud-based websites and applications? This session showcase an open source reference architecture for massive web scaling in the cloud.
Cedric Huesler, Product Marketing Director, Day Software
To find out more about the other exciting track sessions, visit us here.