A Digital Transformation: Metra Evolved its Online Presence
Join Acquity Group and Day Software for an exclusive webinar on how a large commuter rail system transformed their online identity into a destination website.
Metra (www.metrarail.com) oversees all commuter rail operations that serve Chicago, IL and its surrounding suburbs - providing over 80 million rides a year!
The company wanted to better serve its large customer base through an improved, user-friendly online presence - and looked to Acquity Group and Day for the solution.
In this webinar, you will learn how Metra's legacy site was transformed into a robust, scalable, eCommerce-enabled digital destination that targeted the needs of customers.
We will focus on:
- Multi-channel, Personalization and Mobile
- eCommerce Integration
- Email and Social Media
- Real-time notification integration across multiple web experiences
We will also review the benefits achieved by the organization, including increases in web activity, marketing advantages, and improvements in rider satisfaction.
Speakers
- Kevin Cochrane, CMO, Day Software
- Kevin Ellenwood, Director, Acquity Group
- Tony Bailey, Vice President, Acquity Group
For more information, please contact Joanne Ho at jkho@adobe.com
Watch Recording
Attendance at this event is complimentary but registration is essential.