Today’s websites need to interact with the browsers, retain their attention with targeted information, and convert browsers to buyers. Marketers are harnessing the power of the web to build brand awareness, generate new sales opportunities, and build brand loyalty.
New with CQ 5.3, Targeting utilizes Day’s signature fun-to-use and drag-and-drop technology to enable business users to deliver targeted, relevant, and optimized content that is essential to seize online competitive advantage and build lasting customer relationships.
CQ5 Targeting & Optimization
Define Target Segments
- Drag-and-drop tool to quickly define customer segmentation targets and rules.
- Provides a rich library of potential segmentation criteria for both anonymous site visitors and known, registered users.
- Support for external site browser history, geo-location, and observed site preferences enables easy segmentation of even anonymous visitors.
Accelerates Time-to-web
- Fun-to-use tool minimize the need for constant IT support
- Marketing can deliver highly tailored home page and landing page promotions to reach their target audiences.
Real-time Personalization
- Enables target communications with both implicit and explicit personalization support.
- Craft customer-appropriate web experience leveraging observed site behavior, past site history, and profile information
Campaign Targeting
Empower online marketers to create compelling, media-enriched campaigns, schedule their delivery, target to any customer segment, and track results simply and easily.