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For the Digital Marketer

CQ5 Web Content Management (WCM) is a platform for delivering engaging, multi-channel customer experiences to drive online business success.

CQ5 WCM enables online marketing agility to enable organizations to attract new audiences, deliver targeted, relevant content, and optimize site campaigns real-time for increased click-throughs, conversions, and revenue.

Attract: Increase site traffic and repeat visits with an engaging online experience, targeted content, and multi-channel outreach

Capture: Gain time-to-market advantage with rapid rollout and management of new campaigns targeted to defined customer audiences

Sell: Increase campaign conversion rates with real-time analytics and marketing optimization via tight integration with the Adobe Online Marketing Suite.


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Marketing Agility

CQ5 empowers business users to create, analyze, optimize site content, campaigns, and targeted user experiences. CQ5 provides a productive, easy-to-learn, fun-to-use authoring environment with support for in-place editing, drag-and-drop page composition from a rich library of web components, and intuitive controls for SEO, scheduled delivery, and landing page optimization including real-time A/B and multi-variant tests.

With CQ5 WCM’s optional modules, online marketers are also empowered with advanced tools for rapid rollout and management of new marketing campaigns, managing multi-lingual content and global brand messaging across local market web presences, and creating and testing in real-time changes to customer segmentation and content targeting rules.

IT Agility

CQ5 empowers IT to rapidly develop and deploy new templates, designs, and web components to business users. CQ5 provides a productive, feature-rich development environment with support for lightweight RESTful web scripting, simple packaging and deployment of application changes, and easy sharing and leverage of community contributions through Day Software’s PackageShare cloud-hosted service.

In addition, leveraging Day CMIS and JSR-283-compliant CRX platform, CQ5 provides IT a 24x7 operating environment with hot application updates, hot backups, and hot join clustering with on-demand scalability through support for hybrid on-premises and Cloud-hosted deployments.

Highlighted Capabilities

Simple, Intuitive Web Publishing

  • In-context, drag-and-drop page design
  • In-context content authoring
  • In-context digital asset editing
  • Keyboard shortcuts for native application feel within a browser client


Simple Content Contribution

  • CIFS and WebDAV interfaces for drag-and-drop easy
  • Freedom of choice: language, look, desktop tools (e.g. MS Word)
  • Embed and integrate tables/charts from desktop tools
  • Secure offline edit and authoring


Business User Drag-and-Drop Page Component Library

  • Text, image, and teaser components
  • Dynamic lists
  • Flash and Slideshow components
  • Tables and charts
  • Search and site maps
  • Multi-column layout controls
  • Online form builder components
  • ClickstreamCloud component
  • Google gadget support - leverage over 40,000 pre-built gadgets


Creative Site and Page Design within Corporate Standards

  • Page templates by site and site section
  • Fine-grained control over available page components
  • CSS-driven
  • Full design inheritance


Support for Any Editorial Process

  • Integrated BPM engine for simple to advanced workflow
  • Business user-oriented visual drag-and-drop workflow designer
  • Out-of-the-box support for task notification, delegation, and escalation

 

Federated, Social Search

  • Search all content assets - from documents, to web pages, to digital assets, and more
  • Search all content repositories - from CRX to Sharepoint to Documentum
  • Out-of-the-box search result summaries
  • Out-of-the-box related search suggestions
  • Out-of-the box faceted search results navigation
  • Automatic ranking improvement based on end-user search selections
  • Available within both CQ WCM authoring environment and any run-time website


Simple, Social Tagging and Taxonomy Management

  • Simple tag creation
  • Simple tag assignment from an approved library of terms
  • Tag utilization tracking
  • Drag-and-drop addition of suggested tags to corporate taxonomy


Content Analytics

  • In-context reporting on site visit traffic available to all business users
  • Keyword effectiveness tracking
  • Integration with 3rd party analytics vendors such as Google


Content Targeting and Targeting Rule Simulation

  • Content targeting based on user profile and clickstream behavior
  • Easy, intuitive rule creation via tagging
  • In-context user click-stream simulation for testing targeting effectiveness


Support for Web 2.0 Sites

  • Client-side Javascript support for building dynamic, interactive sites
  • Actionscript support for RIAs
  • Run-time user registration and profile management
  • Run-time user generated content, commenting, and tagging support