Seizing online competitive advantage and driving online experience success requires an agile Marketing organization that rapidly launches new site, target content to customers and new site visitors accurately, and deliver a world-class customer experience.
Utilizing fun-to-use and drag-and-drop technology, CQ5 frees marketers to take control of the online channel by eliminating the need for constant IT support to build an engaging, Web 2.0 customer experience.
Enabling the Agile Marketer
Customer Experience
Empowers Marketing to unleash the creative energy of the team to rapidly create a compelling online customer experience and take control of the online channel.
CQ5 empowers marketing with:
- Drag-and-drop Web 2.0 site components
- Real-time personalization
- Site analytics and optimization
- Site navigation and search optimization
Customer Engagement
Build online customer relationships, insights, loyalty, and social collaboration. Using CQ5 simple drag-and-drop user experience, online marketers can embed community support through their websites, making each site an opportunity to engage customers and have a conversation.
CQ5 provides integrated support for:
- Visitor self-registration and profile management
- User-generated content, commenting, tagging, rating, and surveys
- Corporate blogging
- Social media marketing
Global Brand Marketing
Agile rollout of new campaign, promotional, and globalized websites while enforcing messaging and branding guidelines is key to successful marketing strategies. Marketing gains fast time-to-market and tailored web experiences while retaining central control.
CQ5 provides:
- Brand Management
- Titels in corporate front with graphic rendering
- Site Blueprinting and Multi-site Management
- Multi-lingual Content Management
- Central Asset Management
Multi-channel Marketing Communications
To optimizes marketing communications, marketers enable customer interactions across mobile devices and via SMS and RSS. Online marketers can engage customers regardless of their preferred medium for a true multi-channel experience.
CQ5 optimizes:
- RSS subscription to any site, page, or list
- Integrated notification support via SMS
- Mobile device detection for optimizing site delivery
Campaign Management and Optimization
Empowers Marketing to align with sales objectives with easy-to-use support for creating targeted campaigns that can be optimized real-time for higher conversion rates and revenue.
CQ5 help marketers through:
- Real-time customer segmentation using drag-and-drop business rules
- Creation of compelling, media-rich campaigns that target any customer segments, and track results simply and easily
Marketing Asset Management
Integrated support for Digital Asset Management, including new only rich media and brand assets but also presentations, documents, and any other asset distributed and targeted for the Web or multi-channel delivery.
CQ5 enables marketers with:
- Brand asset and marketing collateral management
- Creating Customer self-service portals
- Microsoft Sharepoint virtualization and make publishing Sharepoint assets a snap