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Day Software’s "Agility Cup" to Recognize Marketing and IT Leaders at its Ignite 2010 Global Customer Summit

Basel, Switzerland and Boston, Massachusetts – 29 April 2010 – Day Software Holding AG (SIX: DAYN, OTCQX: DYIHY), an enterprise software provider of Web 2.0 content management and content infrastructure software, today announced the opening of the 2010 Agility Cup. The Agility Cup recognizes leaders in both Marketing and IT who have delivered innovative solutions for enabling an agile organization and driving business transformation through new approaches to customer experience and engagement.

IT Agility Cup: CRX 2.1 Composite Content Applications

The successor to Day Software’s JCR Cup, the IT Agility Cup is open to all JCR and CMIS developers downloading Day’s newly released ECM platform for agile, composite content application development, CRX 2.1. Developers downloading CRX 2.1 are encouraged to share their innovative applications with the Day CRX community using Day’s new Cloud-hosted service, PackageShare. Award categories for the IT Agility Cup include:

  • Innovative CMIS Application. Submissions in this category are for those entries leveraging CRX 2.1’s CMIS support to mobilize assets from disparate enterprise repositories into a new Web-based customer experience.
  • Innovative JCR 2.0 Application. Submissions in this category are for those entries leveraging CRX 2.1’s RESTful JSR-283 support to showcase integration of external applications and/or Cloud-hosted services to support an online business.
  • Innovative Mobile Application. Submissions in this category are for those entries delivering unique solutions for any mobile or tablet device.

The IT Agility Cup is open to all JCR and CMIS developers worldwide, including any member of the Apache Jackrabbit, Sling, or Chemistry communities. Day Software technology and channel partner submissions are also encouraged. Developers worldwide can download CRX 2.1 for developing and sharing their submissions at http://www.day.com/downloadcrx.

Marketing Agility Cup: CQ5 Multi-channel Solutions

New for 2010, Day now introduces the Marketing Agility Cup for business leaders leveraging Day’s CQ5 suite to drive business transformation with unique solutions for multi-channel customer experience. Award categories for the Marketing Agility Cup include:

  • Innovative Multi-Channel Marketing. Submissions for this category include innovative use of CQ5 to build customer awareness and drive customer engagement through social media, email, print, mobile, and Web channels.
  • Innovative Multi-Channel Commerce. Submissions for this category include innovative use of CQ5 to drive new revenue through mobile phones and tablet devices.
  • Innovative Multi-Channel Customer Service. Submissions for this category include innovative use of CQ5 enable customer self-service and drive customer and loyalty and retention through the Web, email, and mobile devices.

The Marketing Agility Cup is open to members of the Day CQ5 community. Day technology and channel partners responsible for an overall CQ5 Multi-channel solution will also jointly be recognized and awarded in the Marketing Agility Cup for this contribution to Day CQ5 customer success.

Community Participation

Submissions for both the 2010 IT and Marketing Agility Cup are now open. Day CRX 2.1 and CQ5 community members are encouraged to participate by providing both submissions and community reviews of award entries. Award winners will be notified by Day September 2010 and publically showcased and recognized at Day’s annual global customer summit, Day Ignite 2010, in Chicago this October 13th and 14th and in Berlin this November 2nd and 3rd. Additional information about Day Ignite 2010 and the Agility Cup can be found on Day’s website at http://www.day.com/ignite.