About Our Announcement with Adobe
Today, Day Software announced that it will join forces with Adobe Systems. For Day customers and partners, this will serve as a new catalyst for Day to accelerate our investment in product innovation, our customer community, and our global ecosystem of channel and technology partners.
What does this announcement mean for Day Software?
Day Software spent years investing in a long-term product roadmap to redefine the future of content management for Web 2.0. The result of this investment was our market-leading CQ5 and CRX platforms. These releases ignited our customer community and fueled a global expansion with marquee customers and partners worldwide as they migrated from older, legacy platforms to transform their business for agility and growth.
For Day, this announcement is a validation by Adobe of our technology strategy and product platform. Adobe and Day together share a common vision for the emergence of a new business platform – a customer experience management platform – that engages, contextualizes, and optimizes user experience and interactions to build brand awareness, loyalty, and revenue.
Together with Adobe’s global reach, resources, and history of pioneering new technology markets, Day Software can accelerate its investment in new technology, products, and solutions to help our customers and partners redefine the way they interact with their own customers and fuel new business growth.
What does this mean for current CQ5 customers and partners?
For CQ5 customers and partners, this means one simple thing: more great things from Day. From new investment in our product roadmap, customer service and support programs, and technology and channel partner-led solutions, Day Software is joining forces with Adobe to continue the great success we’ve achieved with your support since the release of CQ5. Our technology vision, market strategy, and product roadmap continue forward with new support from Adobe. Again, for all our valued customers and partners, this means only more great product advancements and joint success in the years ahead.
What does this mean for prospective CQ5 customers?
Upon the closing of the acquisition, Day’s stated strategy will remain intact – to be the industry pioneer that leading global enterprises rely on for their Web 2.0 content application and content infrastructure needs.
Along these lines, Adobe does not expect to alter Day’s product roadmap in a way that would negatively impact existing or prospective customers. It is currently anticipated that the primary changes to the Day near-term product roadmap post closing will be to begin work on any identified product integration opportunities that both Adobe and Day believe will deliver increased joint solution value to customers. However, these integrations will be a second priority behind Day’s current CQ5.4 release objectives.
In addition, Adobe wants prospective Day customers to know that there is no reason to consider delaying a Day purchase between now and the closing of the transaction and Day business should continue as normal. Expressly, it is not currently anticipated that there will be any pricing, product development or other advantage to postponing a purchase until after the acquisition closes. Therefore, Adobe encourages all prospective customers to move forward with purchase discussions with their Day sales representative in the ordinary course without regard to the timing of the pending transaction.
What about the people I know and work closely with at Day?
Across all business functions – RnD, sales, services, support, marketing and alliances – current Day employees will remain to work closely with you to support you in your online and mobile initiatives and CQ5 and CRX deployments.
This announcement is about fueling the growth of our customer community and customer success. The people you know and the things you like about Day will not change. They will only see new investment to improve and grow.
You can come see our various teams at our upcoming Day Ignite 2010 Global Customer Summit. At that event, Day employees across RnD, services, support, marketing and alliances will be on-hand to share with you their excitement as we ignite our 2011 product roadmap and business strategy with Adobe. We all look forward to sharing more with you in-person. You can learn more about how to join us at Day Ignite 2010 here.
What about Day Management?
Day’s management team, as with all Day employees, will continue to drive Day’s strategic and business success. CEO Erik Hansen, CTO David Nuescheler, CFO Richard Francis, and CMO Kevin Cochrane will continue driving Day’s growth. Just as your relationship with Day from an RnD, sales, services, support, and marketing and alliances perspective will not change, Day’s management board’s continued involvement with our customers’ success will remain unchanged.
When does this all take effect?
The transaction is anticipated to close during Adobe’s fiscal fourth quarter, which ends on December 3, 2010. Day Software will continue to operate as normal until the close of the transaction. After closing, and through 2011, Erik Hansen will continue to lead the business, along with the rest of Day management under Rob Tarkoff, SVP and GM of Adobe’s Digital Enterprise Solutions Business Unit (DESBU).
