What's new in CQ 5.3

Agility matters. The Web is an organization’s fastest, lowest cost, and most effective channel for customer engagement, acquisition, and retention.

Introducing CQ 5.3, the content management solution that enables today’s agile marketing organization.

Rapid rollout of targeted campaign micro-site

Rapidly rollout new micro-sites for new campaign or promotional sites with a simple-to-use site creation wizard, without requiring any IT involved.

Advanced site visitor segmentation
Marketing can now create advanced site visitor and customer segments using a simple drag-and-drop interface.  Marketers can segment customers based on a range of criteria, including external site browse history, current or past site visit behavior, registered profile information, geo-location, and more.

Campaign targeting and optimization
Create, manage, and schedule campaign teasers targeted to different customer segments to drive click-throughs to campaign microsites and landing pages. CQ 5.3 also provides integrated support for A/B and MV testing to enable Marketing to observe preferences and optimize campaign promotions for higher conversion rates.

Social calendaring and landing page management
Calendars are websites too. Marketers can target events to different customer segments, create unique landing pages, and enables tailored views of calendar events for different sections or visitor on the website.

Implicit and explicit personalization
Based on site visit behavior and observed preferences, online marketers can tailor site messaging, experience, or promotion.

Integrated DAM
A common platform for managing not only websites but also all Marketing assets, including documents, presentations, video, Flash, and digital brand assets from one fun-to-use user interface.

Integrated Social Collaboration
CQ 5.3 embeds the concept of collaboration and community seamlessly across all aspects of the site experience. With integrated Social Collaboration, Marketers can open up the site for customer feedback, enabling customers to comment and rate new products and events and for advanced, recommendation-based personalization and targeting.

Standards-based, modern, modular architecture
Based on open standards and an open source core based on the Apache Jackrabbit (JSR283-compliant content repository), Sling (RESTful web application framework), Felix (OSGi-compliant Java application framework), Pluto (JSR286-compliant portlet container), and Shindig (OpenSocial-compliant gadget container).  With support for lightweight scripting (Javascript, Actionscript) via the JSR223 scripting standard, CQ 5.3 enables IT to develop standardized developer skill sets and rapidly deliver new marketing-lead initiatives at lower cost.

Rapid, agile web development
For web developers, CQ 5.3’s browser-based development environment, CRXDE Lite, enables fast, agile development of new site templates and web components for use by Marketing to create new web experiences.  For Java developers, CQ 5.3 provides comprehensive Eclipse support with native SVN integration, application build and deployment support.

Rapid site migration
CQ 5.3 provides out-of-the-box tools for IT developers to rapidly migrate existing sites and bootstrap development of CQX templates. IT developers can create entire new web projects by importing an existing site, defining editable regions, and auto-generating new templates for use by Marketing.

Performance optimization
Built in instrumentation aid IT developers in identifying and correctly any performance bottlenecks in content delivery.  With CQ 5.3, IT developers can access chart summarize overall page generation time included a bar chart to identify the contribution of each component on a web page to overall load performance.

24x7 operational support
CQ 5.3 delivers true enterprise-class support for mission critical Web 2.0 sites. IT developers can update web content, entire websites, and even server-side application components all without having to rotate, take-down, and restart servers.  CQ 5.3’s zero down-time support also enable full online hot-back-up and hot-join clustering for heavily trafficked sites with minimized impact on site visitor experience.  In addition, CQ 5.3 provides full disaster recovery capabilities from back-up images, enabling IT to in near real-time rebuild entire server machines with simple point-and-click ease within minutes.??

On-demand scalability
Robust horizontal scalability ensures IT can meet site performance goals as new Marketing initiatives drive continually increases in site traffic. Native clustering supports and enables IT developers to quickly add new nodes in the run-time environment, hot-join them to an existing cluster, and have new servers auto-configured and operational in merely a few minutes.??

Cloud-ready for development, test, and production
CQ 5.3 provides native support for Amazon Web Services (AWS) EC2 and S3 for elastic computing and storage.  Leveraging AWS, IT developers can accelerate web development and testing by avoiding costly, time-consuming server provisioning processes.  To support new Marketing campaigns and peak traffic loads (both anticipated and unanticipated), CQ 5.3 enables IT to leverage the Amazon Cloud for low-cost, near real-time scalability requirements while avoid costs and timelines associated with increasing capacity in an on-premises data center.

Web application lifecycle management and online sharing
With CQ 5.3’s new Package Share service, IT developers can centrally host shared application components or entire websites for easy download and utilization on any CQX server, whether on a developers workstation, on-premises or Cloud-hosted development or production server.