For CMOs of the Future

Day Software's CQ5 Web Content Management (WCM) is a platform for delivering engaging, multi-channel customer experiences to drive online business success.

CQ5 WCM enables online marketing agility to enable organizations to attract new audiences, deliver targeted, relevant content, and optimize site campaigns real-time for increased click-throughs, conversions, and revenue.

Attract: Increase site traffic and repeat visits with an engaging online experience, targeted content, and multi-channel outreach

Capture: Gain time-to-market advantage with rapid rollout of new campaigns targeted to defined customer audiences

Sell: Increase campaign conversion rates with real-time analytics and marketing optimization

Marketing AgilityMarketing Agility

CQ5 empowers business users to create, analyze, optimize site content, campaigns, and targeted user experiences. CQ5 provides a productive, easy-to-learn, fun-to-use authoring environment with support for in-place editing, drag-and-drop page composition from a rich library of web components, and intuitive controls for SEO, scheduled delivery, and landing page optimization including real-time A/B and multi-variant tests.

With CQ5 WCM’s optional modules, online marketers are also empowered with advanced tools for rapid rollout of new campaign or promotional websites, managing multi-lingual content and global brand messaging across local market web presences, and creating and testing in real-time changes to customer segmentation and content targeting rules.

IT AgilityIT Agility

CQ5 empowers IT to rapidly develop and deploy new templates, designs, and web components to business users. CQ5 provides a productive, feature-rich development environment with support for lightweight RESTful web scripting, simple packaging and deployment of application changes, and easy sharing and leverage of community contributions through Day Software’s PackageShare cloud-hosted service.

In addition, leveraging Day CMIS and JSR-283-compliant CRX platform, CQ5 provides IT a 24x7 operating environment with hot application updates, hot backups, and hot join clustering with on-demand scalability through support for hybrid on-premises and Cloud-hosted deployments.

Highlighted CapabilitiesHighlighted Capabilities

Simple, Intuitive Web Publishing

  • In-context, drag-and-drop page design
  • In-context content authoring
  • In-context digital asset editing
  • Keyboard shortcuts for native application feel within a browser client


Simple Content Contribution

  • CIFS and WebDAV interfaces for drag-and-drop easy
  • Freedom of choice: language, look, desktop tools (e.g. MS Word)
  • Embed and integrate tables/charts from desktop tools
  • Secure offline edit and authoring


Business User Drag-and-Drop Page Component Library

  • Text, image, and teaser components
  • Dynamic lists
  • Flash and Slideshow components
  • Tables and charts
  • Search and site maps
  • Multi-column layout controls
  • Online form builder components
  • Clickstream cloud component
  • Google gadget support - leverage over 40,000 pre-built gadgets


Creative Site and Page Design within Corporate Standards

  • Page templates by site and site section
  • Fine-grained control over available page components
  • CSS-driven
  • Full design inheritance


Support for Any Editorial Process

  • Integrated BPM engine for simple to advanced workflow
  • Business user-oriented visual drag-and-drop workflow designer
  • Out-of-the-box support for task notification, delegation, and escalation

 

Federated, Social Search

  • Search all content assets - from documents, to web pages, to digital assets, and more
  • Search all content repositories - from CRX to Sharepoint to Documentum
  • Out-of-the-box search result summaries
  • Out-of-the-box related search suggestions
  • Out-of-the box faceted search results navigation
  • Automatic ranking improvement based on end-user search selections
  • Available within both CQ WCM authoring environment and any run-time website


Simple, Social Tagging and Taxonomy Management

  • Simple tag creation
  • Simple tag assignment from an approved library of terms
  • Tag utilization tracking
  • Drag-and-drop addition of suggested tags to corporate taxonomy


Content Analytics

  • In-context reporting on site visit traffic available to all business users
  • Keyword effectiveness tracking
  • Integration with 3rd party analytics vendors such as Google


Content Targeting and Targeting Rule Simulation

  • Content targeting based on user profile and clickstream behavior
  • Easy, intuitive rule creation via tagging
  • In-context user click-stream simulation for testing targeting effectiveness


Support for Web 2.0 Sites

  • Client-side Javascript support for building dynamic, interactive sites
  • Actionscript support for RIAs
  • Run-time user registration and profile management
  • Run-time user generated content, commenting, and tagging support