For CMOs of the Future

Day Software's CQ5 Web Content Management (WCM) is a platform for delivering engaging, multi-channel customer experiences to drive online business success.

CQ5 WCM enables online marketing agility to enable organizations to attract new audiences, deliver targeted, relevant content, and optimize site campaigns real-time for increased click-throughs, conversions, and revenue.

Attract: Increase site traffic and repeat visits with an engaging online experience, targeted content, and multi-channel outreach

Capture: Gain time-to-market advantage with rapid rollout of new campaigns targeted to defined customer audiences

Sell: Increase campaign conversion rates with real-time analytics and marketing optimization

CQ5 empowers business users to create, analyze, optimize site content, campaigns, and targeted user experiences. CQ5 provides a productive, easy-to-learn, fun-to-use authoring environment with support for in-place editing, drag-and-drop page composition from a rich library of web components, and intuitive controls for SEO, scheduled delivery, and landing page optimization including real-time A/B and multi-variant tests.

With CQ5 WCM’s optional modules, online marketers are also empowered with advanced tools for rapid rollout of new campaign or promotional websites, managing multi-lingual content and global brand messaging across local market web presences, and creating and testing in real-time changes to customer segmentation and content targeting rules.

CQ5 empowers IT to rapidly develop and deploy new templates, designs, and web components to business users. CQ5 provides a productive, feature-rich development environment with support for lightweight RESTful web scripting, simple packaging and deployment of application changes, and easy sharing and leverage of community contributions through Day Software’s PackageShare cloud-hosted service.

In addition, leveraging Day CMIS and JSR-283-compliant CRX platform, CQ5 provides IT a 24x7 operating environment with hot application updates, hot backups, and hot join clustering with on-demand scalability through support for hybrid on-premises and Cloud-hosted deployments.

Simple, Intuitive Web Publishing

• In-context, drag-and-drop page design
• In-context content authoring
• In-context digital asset editing
• Keyboard shortcuts for native application feel within a browser client
  

Simple Content Contribution

• CIFS and WebDAV interfaces for drag-and-drop easy
  
• Freedom of choice: language, look, desktop tools (e.g. MS Word)
• Embed and integrate tables/charts from desktop tools
• Secure offline edit and authoring

Business User Drag-and-Drop Page Component Library

• Text, image, and teaser components
  
• Dynamic lists
• Flash and Slideshow components
  
• Tables and charts
  
• Search and site maps
  
• Multi-column layout controls
  
• Online form builder components
• Clickstream cloud component
  
• Google gadget support - leverage over 40,000 pre-built gadgets
  

Creative Site and Page Design within Corporate Standards

• Page templates by site and site section
  
• Fine-grained control over available page components
• CSS-driven
• Full design inheritance
  

Support for Any Editorial Process

• Integrated BPM engine for simple to advanced workflow
  
• Business user-oriented visual drag-and-drop workflow designer
  
• Out-of-the-box support for task notification, delegation, and escalation
  

Federated, Social Search

• Search all content assets - from documents, to web pages, to digital assets, and more
  
• Search all content repositories - from CRX to Sharepoint to Documentum
• Out-of-the-box search result summaries
  
• Out-of-the-box related search suggestions
• Out-of-the box faceted search results navigation
• Automatic ranking improvement based on end-user search selections
• Available within both CQ WCM authoring environment and any run-time website

Simple, Social Tagging and Taxonomy Management

• Simple tag creation
  
• Simple tag assignment from an approved library of terms
• Tag utilization tracking
• Drag-and-drop addition of suggested tags to corporate taxonomy
  

Content Analytics

• In-context reporting on site visit traffic available to all business users
• Keyword effectiveness tracking
• Integration with 3rd party analytics vendors such as Google
  

Content Targeting and Targeting Rule Simulation

• Content targeting based on user profile and clickstream behavior
  
• Easy, intuitive rule creation via tagging
• In-context user click-stream simulation for testing targeting effectiveness
  

Support for Web 2.0 Sites

• Client-side Javascript support for building dynamic, interactive sites
  
• Actionscript support for RIAs
• Run-time user registration and profile management
• Run-time user generated content, commenting, and tagging support