Digital assets come in many formats, such as images, documents, audio and video clips, presentations and logos. But to own an asset doesn’t necessarily mean that asset has value for your organization – unless you can find it and use it when you need it.

Using CQ5 DAM makes digital assets easy to find, share, add comments, revise and publish, regardless of format.

CQ5 DAM utilises globally accessible repositories for shared, permissions-based access to digital media assets. It uses web-based shared workspaces for workflow-based idea sharing and offers 24/7 self-service of marketing materials, video and image libraries.

The hidden costs in managing digital assets are evident in operational redundancy, recreation of graphics or duplicate versions of assets. Protecting your brand integrity is vital in today's fast-paced business. More and more people, both inside and outside your company, are creating content that is representing your brand.

• Managing high-value intellectual property requires constant improvement of metadata accuracy, keeping audit trails and controlling inter-enterprise access.

• Future-proof industry standards accelerate the reuse of digital assets in a cross-platform and cross-media landscape.

• Proliferation of large files increases storage and bandwidth expenses, putting pressure on IT resources, instead of being able to focus on achieving business excellence.

With CQ5 DAM you can ensure that sales teams, subsidiaries and distributors can access the correct versions of digital media materials. Increase your return on investment by reducing the efforts for distribution, customization and operation. CQ5 DAM improves your ability to reach your market quicker.

Maintain secure and flexible global brand management, by controlling the use and appearance of your assets, and how they're presented. CQ5 DAM features sophisticated tools for extracting metadata, copyright and expiry information on your assets, to ensure that only qualified assets will be used in the production workflow. With CQ5 DAM you can orchestrate automatic workflows that generate renditions, thumbnails and watermarked images.

IT managers love software that saves them money, integrates well with existing infrastructure and is 100% reliable. It allows IT to control without constraining and, thanks to extensive standards support, frees them from vendor lock-in. CQ5 DAM is built on the highly scalable CRX Java Content Repository and integrates seamlessly with the Web Content Management and Social Collaboration features of the CQ5 platform.