Built atop Day's industry-leading JSR-170-compliant CRX content repository, CQ5 provides a complete suite of applications for marketing organizations to optimize online marketing and communication. 

Content Management for Web 2.0

CQ5 Web Content Management, Digital Asset Management, and Social Collaboration form a platform for Web 2.0 that enables interactive marketers leverage the online channel as the most cost-effective marketing vehicle to engage customers and prospects to increase competitive advantage and drive revenue.  Coupled with Day's world-class user experience to unleash marketing's creativity with a fun-to-use, drag-and-drop interface, CQ5 enables marketing to meet key growth challenges in 2009.

2009 Marketing Challenges

In 2009, Marketing faces several key challenges to drive corporate growth in a turbulent economy:

• Speed time-to-market for new campaigns to gain a competitive edge
• Target new global markets while protecting brand messaging consistency
• Increase sales leads and conversion rates while reducing overall marketing spend
• Build customer communities to enhance market insight and customer loyalty
• Boost sales force and channel productivity while lowering training and roll-out costs

Optimizing Online Marketing with Day CQ5

Day CQ5 Version 5.2 extends Day's ground-breaking CQ5 Web Content Management platform with several new advancements to meet interactive marketers key 2009 challenges:

• CQ5 WCM Multi-site Manager increases your online competitive edge by eliminating usability and technical barriers to speed time-to-market.  With CQ5's new advanced BluePrint technology, creating compelling micro-sites quickly is as simple as 1-2-3.
• CQ5 WCM Multi-language Manager extends and protects your brand by breaking down barriers to creating localized versions of your site for new global markets.  Used in conjunction with Multi-site Manager, Multi-lingual Manager enables marketers to target and tailor new campaigns for new geographies without compromising brand integrity.
• CQ5 WCM Campaign Manager optimizes your marketing budget by turning your online channel is an effective lead generation tool.  With CQ5's campaign promotion, targeting, and integrated analytics, marketers can generate persuasive online content to drive revenue at lower cost.
• CQ5 Social Collaboration delivers engaging site experiences that enable a 2-way dialog between internal employees, customer, partners, and prospects.  As integral part of the WCM platform and site experience, CQ5 Social Collaboration enables marketers build brand loyalty and marketing intelligence by embracing Web 2.0 and incorporating a social media marketing strategy in their online channel. 
• CQ5 Digital Asset Management increases sales effectiveness by ensuring consistent training and sales messaging and speeding roll-out of new marketing assets and collateral. CQ5 Digital Asset Management enables marketers to manage a library of approved marketing assets with an optimized user experience for sales staff and channel partners to discover, learn, and use new or updated marketing assets in the sales efforts.